Article by: Ayesha

A fully invitation-only event where BMW and contemporary artist Jeff Koons collaborate to unveil an art car "BMW THE 8 X JEFF KOONS VIP Reception - The Mea ning of It All ~" was held at "Hills Cafe/Space" in Roppongi Hills on May 27.

A fully invitation-only event where BMW and contemporary artist Jeff Koons collaborate to unveil an art car "BMW THE 8 X JEFF KOONS VIP Reception - The Mea ning of It All ~" was held at "Hills Cafe/Space" in Roppongi Hills on May 27.

BMW Art Car's 20th latest model "THE 8 X JEFF KOONS" is a special specification car of "BMW M850i xDrive Grand Coupe" designed by Jeff Koons on canvas. A special model limited to 99 cars in the world. This is the second collaboration between the two since the 17th BMW art car "BMW M3 GT2" produced in 2010.

On the time of Amber, a special car that should be called a work of art, Christian Wiedman, the president of BMW Japan, greeted in Japanese, "Minamisama, Kombanha." Since 1975, BMW has produced 19 art cars through collaborations with internationally famous and influential artists. The latest car will be a collaboration with Jeff Koons, an icon of modern art, and I think a new page of history will be added to BMW and art," he said proudly.

THE 8 X JEFF KOONS, WHICH SHOWED OUT IN THE WHITE VEIL COVERING THE CAR BODY AND APPLAUSE RESONATED, IS LIKE IT HAS JUMPED OUT OF THE WORLD OF AMERICAN COMICS. "POP!" drawn on both sides of the car body It was colored with colorful and exciting designs that excite the viewer's heart, including the letters of

"THE 8 X JEFF KOONS" WILL BE SOLD AT ONLINE CHARITY AUCTIONS FROM JUNE 16 TO JUNE 27. All the successful bids will be donated to the volunteer organization "Make a Wish of Japan" that supports children.

A talk session was also held at the event, and Fumio Nanjo, a special advisor to the Mori Art Museum, and Masahisa Kumagai, CEO of GMO Internet, will take the stage. What is the possibility of art to upgrade design, lifestyle, and business?" We talked about it on the theme.

Mr. Kumagai, who is also an art collector, announced that he has already entered the auction. About the charm of Jeff Koons, "Insanely businessman. He is a contemporary artist who knows the market and economy best, and is interested in his life and way of life," he said.

On the other hand, Mr. Nanjo, who is acquainted with Jeff Kunes, described him as "a very naive person." There is no strange strategy and no lie. Express it straight," he revealed one side of the master of modern art.

Regarding the recent increase in global art fever, such as the increase in sales of art auctions, Mr. Nanjo analyzed, "I think the momentum for art is increasing because creativity is depressed." Kumagai said, "The Internet era is the era of empathy, and it is visual rather than text that empathy calls out. I think that art is important these days because it has a correlation with the Internet," he said, and the story further spread about the possibilities of digital art and NFT.

Oliver Zipse, CEO of BMW, hopes that the 8 X JEFF KOONS will be "not only exhibited at the museum as a collector item, but also active on the street." Who will take the steering wheel in Japan?