Article by: Miku Kudo

Coca-Cola's first alcohol product "Jack Daniel & Coca-Cola" to be released on April 10-Easy to enjoy "Jack Coke" at home

Coca-Cola System will launch nationwide sales of "Jack Daniel & Coca-Cola," the first RTD using Coca-Cola, on April 10, mixing "Coca-Cola" and "Jack Daniel" (Brown-Forman Company), a leading American Tennessee whiskey brand.

 

The following is a report on the Coca-Cola Japan "Jack Daniels & Coca-Cola" new product launch event held on March 8, prior to the launch.

Enjoy the world's favorite "Jack Coke" easily!
At the beginning of the presentation, Mr. Jorge Garduño, President and Representative Director of Coca-Cola Japan, and Mr. Aaron Martin, General Manager and Representative Director of Brown-Forman Japan, appeared on stage. They delivered a message for the launch of "Jack Daniel's & Coca-Cola".

Left: Mr. Jorge Garduño, President and Representative Director, Coca-Cola Japan; Right: Mr. Aaron Martin, Representative Director and General Manager, Brown-Forman Japan

The first alcoholic beverage from The Coca-Cola Company in 2018, "The Graduates" was planned in Japan. The first RTD product made with 'Coca-Cola' is now available in its birthplace. Two iconic U.S. brands have joined forces globally to create an RTD that offers the perfect balance of the refreshing taste of "Coca-Cola" and the rich flavor of "Jack Daniel's". We hope that this new product will allow the two brands to grow even further," said Jorge Jorge, President and Representative Director of Coca-Cola Japan.

Aaron Martin, General Manager of Brown-Forman Japan, said, "Jack-Coke has been enjoyed in the U.S. for more than 110 years, as long as the history of the Coca-Cola and Jack Daniel's brands, and has been passed down from generation to generation by word of mouth. It has been passed down from generation to generation by word of mouth and has become established as an American classic cocktail. It is now a bar cocktail that seems to connect people all over the world. I drank it as soon as I could, and it is exquisitely balanced in its makeup. We will continue to offer this authentic taste as an accessible RTD product," he said.

The alcohol content is "7%" to enjoy both flavors.
Tomoya Sekiguchi, General Manager of the Alcohol Category Business Division of Coca-Cola Japan, explained the product features.

Tomoya Sekiguchi, General Manager, Alcohol Category Business Division, Coca-Cola Japan

The RTD market has been growing over time, with the highball category in particular outpacing market growth. Coca-Cola Japan introduced Coca-Cola's first Graduates in 2018, and the upcoming Jack Daniel & Coca-Cola is the first alcoholic product using the company's main product, Coca-Cola.

Both Jack Daniel's and Coca-Cola are global brands with more than 100 years of history, and "Jack Coke," which is both enjoyed at once, has been enjoyed since 1907. About 40% of Jack Daniel's is consumed with cola drinks around the world. The "Jack Daniel & Coca-Cola" Tennessee whiskey's flavorful sweetness and bitterness are mixed in a perfect balance to accentuate the freshness of Coca-Cola.

The alcohol content is 7%. The alcohol content is adjusted according to the marketing in each country, but in Japan, the alcohol content is set at 7% to provide a balance of both Coca-Cola and Jack Daniel's flavors. The target consumers are those who seek high quality in RTDs and those who enjoy whiskey highballs. The product is available in 350ml cans at a suggested retail price of 210 yen excluding tax.

// Search Here

    // About author

    Miku Kudo

    Sample text. Click to select the text box. Click again or double click to start editing the text.

    // Contact info

    • 03-6264-3408

    • quepan@xerotta.com

    • 1-3-8 Higashiazabu, Minato-ku, Tokyo Tower Front Kamiyacho 8th floor